Search engines are changing faster than ever, and one of the biggest shifts in recent years is the explosion of zero-click searches . These are searches where users never leave Google’s results page because the answer is displayed right there. For marketers and businesses, this can feel worrying—after all, what happens when people see your information but never visit your website? The short answer is: You adapt. And in 2025, adapting means learning to win the visibility game

Google’s Search Generative Experience (SGE) uses generative AI to summarize answers directly in Search results and guide people through...