How to Boost Your Business with Proven Digital Marketing Strategies

Sorametrics
Apr 14
6 min read

Updated: Jul 16

In today's digital-first economy, it’s not enough to simply have an online presence. To grow your business online, you need effective strategies that help you connect, convert, and build trust. This blog outlines six digital marketing strategies that any business — small or large — can use to attract new customers, build authority, and increase revenue. For each strategy, practical tips and free tools are given to help you get started.

1. Start with a Clear Digital Marketing Strategy

It is crucial that you have a clear digital marketing strategy to kick off your journey into building a substantial online presence. Before running ads or posting on social media, be sure to define your audience and goals. Doing so will give you a clear sense of direction and prevent wasting marketing efforts, time and money. Below is how you can build a digital strategy that actually works:

Identify your audience’s age, location, behavior, and problems
Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
Choose the right digital channels for your industry or niche.

For example, Instead of saying “get more followers,” try: “Increase LinkedIn engagement by 30% in 90 days through weekly educational posts and B2B outreach.” 2. Drive Organic Traffic with SEO

Don't write off SEO yet. Every day, potential customers use Google to find products and services they need. This is why you need to strategically implement Search Engine Optimization so that you can appear in Google search results — without paying for ads. If implemented correctly, SEO can bring in highly targeted visitors who are actively looking for what you offer. That's why it should remain a pillar of any digital-marketing plan. Below are 4 proven strategies to level up your SEO:

Use keyword tools like Ubersuggest or Google Keyword Planner
Optimize your page titles, meta descriptions, headers, and images
Write blog posts targeting long-tail keywords like “best web hosting in Nigeria for startups”
Improve mobile responsiveness and page speed of your site

Tool Tip: Use Google Search Console to track how your site performs in search. 3. Create High-Value Content to Educate and Convert

Creating high-quality content can feel overwhelming — it requires time, effort, and the right resources. But when done strategically, content marketing is one of the best investments you can make for your business. Educational and value-driven content not only boosts your online visibility but also positions your brand as a trusted authority in your industry. Over time, this builds trust, nurtures customer loyalty, and increases your return on investment. The key is consistency and relevance. When you consistently publish content that answers real questions or solves real problems, you naturally attract and convert the right audience. So, what types of high-value content should you be creating — and what tools can help you do it efficiently? Here are some top-performing formats and the tools you can use to bring them to life: Type of high-value contents:

How-to guides
Product comparison articles
Case studies or testimonials
Educational videos and infographics

Free Tools to Find Topics:

AnswerThePublic
Quora or Reddit (see what your audience is asking)
Google’s “People Also Ask” box

Content Tip: Each piece of content should solve a real problem for your audience. Make sure to include a call-to-action (CTA) at the end that leads to the next step — whether it’s booking a consultation or downloading a guide.

4. Build and Nurture an Email List

Email has been a core communication tool for decades — and it remains one of the most effective marketing channels available today. From global brands to local businesses, marketers consistently rely on email to engage audiences, nurture leads, and drive conversions. If you're not seeing results, the issue may not be with email itself — but rather with how you're using it. With a well-crafted strategy, email marketing can dramatically improve how you connect with your audience and accelerate your sales process. One major advantage of email is that you own your list — unlike social media platforms where algorithms dictate your reach. Below are proven steps you can take to level up your email marketing strategy:

Offer a lead magnet (e.g., checklist, template, or discount code)
Use tools like MailerLite, Mailchimp, or ConvertKit
Segment your audience based on interest or behavior
Automate a welcome series that adds value

Content Idea:If you're a nutritionist, send a weekly email with meal prep ideas, quick health tips, and an invitation to book a session.

Stat to Know:Email marketing has an average ROI of $36 for every $1 spent.

5. Grow on Social Media — But with Strategy

Social media isn’t just about chasing likes or going viral — it’s about showing up consistently and delivering value that resonates with your audience. When used strategically, platforms like Instagram, LinkedIn, TikTok, or Facebook can help you build lasting relationships, increase brand visibility, and drive engagement that converts. Here are few best practices you should consider:

Choose 1–2 platforms where your ideal customers already spend time. Focus your energy there instead of spreading yourself too thin across every network.
Post a balanced mix of content: aim for educational posts that teach, entertaining posts that humanize your brand, and behind-the-scenes content that adds authenticity.
Leverage interactive features like Stories, Reels, polls, or live sessions to boost visibility and foster two-way communication.
Repurpose existing content to save time and stay consistent. For example, turn a blog post into a carousel, short video, or a series of tweets.

Engagement Tip:Always respond to comments, DMs, and mentions. Social media works best when it feels personal — not like a one-way broadcast.

6. Track Your Metrics and Improve What Works

Digital marketing isn’t just about launching campaigns — it’s about learning what works, what doesn’t, and why. By tracking performance across all your digital channels, you gain valuable insights that help you refine your strategy, improve ROI, and avoid wasting time or budget.

When you know which actions are delivering results, you can double down on them. When something underperforms, you have the data to fix it. Below are the core performance indicators you should monitor regularly:

SEO: Track keyword rankings, organic traffic volume, and click-through rate from search results. This helps you understand whether your content is discoverable and ranking well on Google.
Email: Keep an eye on open rates, click-through rates (CTR), and unsubscribe rates. These metrics reveal how well your subject lines, content, and timing are resonating with your audience.
Website: Use bounce rate, average session duration, and conversion rate to assess how engaging and useful your site is. High bounce rates often mean your content isn’t relevant or your UX needs improvement.
Social Media: Measure engagement rate (likes, comments, shares), reach, saves, and follower growth. These insights help you understand what type of content sparks interaction and how far your content is spreading.

Recommended Tools:

These tools make it easy to gather, visualize, and interpret your data:

Google Analytics 4 (GA4): Essential for tracking website traffic sources, user behavior, and conversion paths. Offers detailed insights into what’s driving performance.
Hotjar or Microsoft Clarity: Visual tools that show how users interact with your website through heatmaps, scroll tracking, and session recordings. Great for spotting UX issues.
Meta Business Suite: Monitors performance across Facebook and Instagram — including post reach, engagement trends, ad performance, and demographic insights.
Google Search Console: keeps track of SEO insights like indexing status and search visibility)
Email platform dashboards (e.g., Mailchimp, ConvertKit) for list growth, open/click tracking, and campaign comparison.

Optimization Tip: Use A/B testing (also called split testing) to continuously improve performance. For example:

Test two subject lines in your email newsletter to see which one gets more opens.
Try different CTA button colors or wording on a landing page.
Compare different headlines for your blog posts.

If you measure your metrics and keep track of what works and what doesn't, you will see significant results over time.

Need a Custom Strategy? Let Sorametrics Help.

If this feels overwhelming, you're not alone. Many businesses struggle to make sense of digital marketing — or waste time on tactics that don’t work. That’s why we offer done-for-you digital marketing strategies tailored to your goals.

At Sorametrics, we help you: